One of the main reasons is "I don't have a professional headshot or photo".
Some people simply believe they aren’t photogenic and don’t like how they look in pictures.
Often it's down to cost: "Is it worth getting a professional photo?" "It costs too much!"
So, why SHOULD you have photos of you and the team on your website?
Headshots of you or the team allow your clients, and more importantly, potential clients to have a personal connection to you and your brand.
They will see the people they are actually dealing with and it creates a much more 'human' connection
and a better business relationship between company and clients.
Benefits of including Corporate Headshots on your website
Making a Great First Impression
You only get one chance at making a great first impression!
Chances are if a potential client is visiting your website, they will also be visiting the websites of your competitors. They won't hang around for long if they don't see something they connect with straight away. Words are great, but photographs are what really catches the attention. Products shots, yes of course, but headshots and team photos also add interest to your website, and can engage visitors literally in the blink of an eye!
Make it Personal
Your workforce are the backbone of your business. They are the people who will be looking after the needs of your clients. Having headshots of the team will help your company to appear friendly, welcoming and one that cares for their clients and gives great service.
Nurture a relationship
Team and individual photos of the staff will help potential clients identify with the workforce and will create a link between voices and faces to help nurture a great working relationship
Create trust
Clients are more likely to trust a company and their workforce if they can see what they look like. Great headshots will help visitors identify with your business and create trust due to you proving that you don't hide behind words.
Do you need professional headshots?
Professionalism
If the photographs on your website look professional, potential clients will relate this to the professionalism of the company, connect better and have more trust in the your business. This applies to headshots, team photos and office shots.
Uniqueness
A professional photographer should be able to create a connection between the style of photos, background and match this to the brand and message you are trying to portray.
Consistency
A professional photographer will make photographs consistent which will also demonstrate your professionalism and create trust with your brand.
In my next blog I'll look at how to find a professional photographer for your business & team.
Adam Soller
ASL Corporate Photography